ERNEST PROMOTIONS LTD PRIVACY POLICY
Effective Date: 12 July 2026
Last Updated: 12 July 2026
Registered Company Number: 15419308
ICO Registration: ZC056120
Registered Office: 1st Floor, 36 King Street, Bristol, BS1 4DZ
Privacy Contact: info@ernestentertainmentgroup.com
1. Introduction
Ernest Promotions Ltd ("Ernest Promotions", "we", "our" or "us") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information whenever you visit our websites, purchase tickets, register for events, enter competitions, subscribe to our mailing lists, contact us or otherwise engage with our services.
Ernest Promotions Ltd is the primary Data Controller for the personal information covered by this Privacy Policy. We regularly work alongside SBTV, the Jamal Edwards Self Belief Trust (JESB), venues, promoters, sponsors, ticketing providers and carefully selected commercial partners. Where activities are delivered jointly, personal information may be shared with those organisations where there is a lawful basis under UK data protection legislation.
2. Information We Collect
We may collect your name, address, email address, telephone number, date of birth or age range, ticket purchases, event registrations, accessibility requirements, payment information (processed securely by payment providers), marketing preferences, IP address, browser information, cookie data, photographs, CCTV footage, video recordings, social media interactions, competition entries, customer service correspondence and any information you choose to provide.
3. How We Collect Information
We collect information directly from you, through our websites, ticketing providers, Meta Lead Ads, competitions, CRM platforms, cookies, analytics tools, social media platforms, authorised partners, SBTV, JESB, event venues and other organisations involved in delivering our services.
4. How We Use Your Information
We use your information to provide tickets, administer events, communicate with you, respond to enquiries, improve our services, personalise your experience, undertake reporting and analytics, prevent fraud, comply with legal obligations, deliver education and community programmes, administer competitions and send marketing communications where permitted by law.
5. Sharing Your Information
Ernest Promotions Ltd regularly works with SBTV, the Jamal Edwards Self Belief Trust (JESB), event venues, sponsors, ticketing providers and other trusted partners to deliver live events, educational programmes, competitions, community initiatives and marketing campaigns.
Where appropriate, and where there is a lawful basis under UK data protection legislation, we may share relevant personal information with these organisations to administer registrations, fulfil bookings, communicate with participants, distribute tickets, deliver services, manage safeguarding where applicable, analyse campaign performance and improve the experiences we provide.
We may also share information with payment providers, CRM providers, cloud hosting providers, marketing agencies, analytics providers, professional advisers and regulators where required by law. We only share the information necessary for the relevant purpose and require all organisations we work with to process personal information securely and in accordance with applicable data protection legislation.
Where Ernest Promotions delivers events or campaigns jointly with SBTV or JESB, we may share relevant information to administer registrations, distribute tickets, communicate with attendees, deliver community initiatives, evaluate campaigns, manage safeguarding requirements and improve our services. All organisations are required to process personal information in accordance with UK GDPR and applicable data protection legislation.
6. Lawful Bases
Depending upon the circumstances we rely upon consent, performance of a contract, legitimate interests, legal obligations and vital interests as our lawful basis for processing personal information.
7. Marketing
If you subscribe to our mailing list or register for events we may send information about future events, offers and news. You can unsubscribe at any time using the unsubscribe link within our emails or by contacting us. We may create audiences for advertising platforms such as Meta and Google where permitted by law.
8. Cookies
Our websites use cookies and similar technologies to improve functionality, understand website usage, measure campaign performance and personalise content. You can manage cookie preferences through your browser settings.
9. Photography & Video
Photographs and video may be taken at our events for promotional, editorial and archival purposes. Where appropriate these may be shared with SBTV, JESB, sponsors and media partners. If you believe an image should be removed please contact us and we will consider your request in accordance with applicable law.
10. Security & Retention
We use appropriate technical and organisational measures to protect your information including secure systems, restricted access, encryption where appropriate and contractual obligations on suppliers. We retain information only for as long as necessary for the purposes it was collected, to comply with legal obligations or resolve disputes.
11. International Transfers
Where information is transferred outside the UK we ensure appropriate safeguards are implemented in accordance with UK GDPR.
12. Your Rights
You may request access to your personal information, request correction, request deletion where appropriate, restrict processing, object to processing, request portability and withdraw consent where processing relies on consent. You also have the right to complain to the Information Commissioner's Office.
13. Contact
Ernest Promotions Ltd is the lead Data Controller.
For privacy enquiries, requests relating to your personal information or complaints regarding this Privacy Policy, please contact Ernest Promotions Ltd using the contact details published on our website. Where your enquiry relates to a joint project involving SBTV or JESB, Ernest Promotions will coordinate the response with the relevant organisation where appropriate.